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CnC Bakes - Ads Preview

Real site photos + copy, editable cost projections. Mockups for review - not published.
Glossary ↓

Two sets of ads for CnC Bakes, rendered in the selected platform's native format - Facebook (landscape) or Instagram (vertical 4:5). It's one Meta campaign underneath, so targeting and cost projections are identical across platforms; only the creative frame changes. Edit any white input to recalculate live.

Regular Ads

Product- and occasion-led creative. Sells the desserts, the brand, and the reviews.

-Total spend / mo
-Est. results / mo
-Blended cost / result
-Est. revenue / mo
-Blended ROAS
Estimates use 2026 Meta benchmarks for US food & local-services advertisers. Actuals vary with creative, season, audience, landing page, and live auction bids. Planning guidance, not a guarantee.

Ads that highlight Traci King as well Chef-forward

Leads with the chef's credibility - classically trained, 20+ years, celebrity-tested - to build trust and justify premium pricing. Assumes a modest CTR/conversion lift from the personal story. Verify the California / 20-year / Felicia Day claims before publishing.

-Total spend / mo
-Est. results / mo
-Blended cost / result
-Est. revenue / mo
-Blended ROAS
Same benchmark basis as above, with slightly higher CTR/conversion assumptions reflecting the credibility lift a named, trained chef with a story typically earns. Adjust to your real figures.

Glossary - how to read each ad's cost panel

Every "Projected · 30 days" panel has three parts: a header, six editable inputs (your assumptions), and the outputs it calculates from them. Change any input and every output - plus that set's campaign total - recalculates live. Switching Facebook / Instagram does not change these numbers; it's one campaign.

Header

Projected · 30 days
Everything in the panel is an estimate for one month of running that ad.
ROAS
Return On Ad Spend - revenue divided by spend. "52.5x" means the model expects $52.50 back for every $1 spent. = Est. revenue ÷ Budget

Inputs (your assumptions - editable)

Budget / mo ($)
How much you'll spend on this ad in a month. (e.g. $120/mo ≈ $4/day.)
CPM ($)
Cost Per Mille - cost per 1,000 times the ad is shown. This is how Meta prices delivery.
CTR (%)
Click-Through Rate - of people who see the ad, the share who click it. 2.5% = 25 clicks per 1,000 views.
Conv. (%)
Conversion rate - of people who click through to the site, the share who complete the goal action.
Order value ($)
Average dollar value of one resulting order. Your real number.
Close (%)
Of the leads/bookings, the share that become an actual paid order. Your real number.

Outputs (calculated - read-only)

Impressions
How many times the ad shows. = Budget ÷ CPM × 1,000
Clicks (~$CPC)
People who click. The value in parentheses is CPC (cost per click). Clicks = Impressions × CTR  ·  CPC = Budget ÷ Clicks
Results
The goal action, labeled per ad. = Clicks × Conv.%
Cost / result
Ad spend per result - the most-watched efficiency number. = Budget ÷ Results
Est. paid orders
Results that turn into paying customers. = Results × Close%
Est. revenue
Money generated by the ad. = Est. paid orders × Order value
The full chain (Retargeting example):
$120 → 12,000 views → 300 clicks → 36 bookings → 13 paid orders → $6,300 → 52.5x ROAS

Read the numbers with care: the cost side (CPM, CTR, Conv.) uses standard 2026 Meta benchmarks and is fairly reliable. The revenue side (Order value and Close %) is what you supply and drives the biggest ROAS swings. Set those to CnC Bakes' real figures for a trustworthy projection.